I love communicating online and while I have other skills, such as media relations, my first love is entirely web.
At my current position, I work with clients in Travel, Financial, Insurance, Driver Education, & Registries to establish an online presence through web content, landing pages, search engine optimization, search engine marketing (Adwords, Yahoo, MSN), pay-per-click advertising and social media.
I am not a guru, an evangelist, or any other buzz term floating around on Twitter and LinkedIn lately. I am just an average person interested in the online behaviour patterns of consumers and information seekers.
I will be posting observations on online marketing as I go and gathering studies and reports that I feel are beneficial to living this career path.